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In 2018, she began publishing the print magazine Good Company: Where Creativity Meets Business. Instead of trying to shift the content strategy or "chase clicks", Bonney decided to end the blog after its 15th year. The changes in the design media landscape meant that advertisers were requesting cheaper ads and it was not enough to sustain the website. It moved "away from products to center on people" including addressing "topics such as how gender, classism, and racism, social issues, and diversity connect to and influence design." īonney's decision to close the blog was based on the shifting advertising industry, the role of social media and the proliferation of design sites. The focus of the blog evolved over time, reflecting Bonney's own personal evolution and new interests. We grew in a way that is nearly impossible to do today, organically." She described the situation then, "When you went on the internet and looked for furniture or interior design, there was only going to be a few of us that popped up. Becoming popular during this time period of 2004-2009, Bonney has said that she benefitted from being an "early era blogger" and being one of the first on the scene. As Design*Sponge gained large loyal following (and therefore interest from advertisers), it became the type of job that Bonney had hoped to find at a magazine and by 2009 was making enough revenue for her to work on it full-time. The blog started out as a side project which Bonney ran alongside full-time jobs, first at a design PR firm and later as a freelance writer for multiple interior and design-related publications including House and Garden, Domino, and Craft. The last article on Design*Sponge was posted in August 2019 and the entire blog now officially archived in the Library of Congress. The popular website reached nearly 2 million readers per day for 15 years and was called "one of the internet's most popular design blogs" by Adobe. The site posted content daily and was dedicated to fostering a creative community. In 2004, she founded the interior design blog Design*Sponge, which is dedicated to intersectional and inclusive conversations about design and cultural issues.